Cadence Cycling & Multisport Centers pacts with ASSOS for a Preferred Coaching Partnership agreement

Cycling and multisport authority Cadence Cycling & Multisport Centers will team with ASSOS, the Swiss-based leader in premier quality cycling apparel, on a Cadence Preferred Coaching Partnership agreement for 2009, which will benefit customers of both innovative companies worldwide through their synergistic pairing. 

Through strategic collaborations with preferred coaching partners, Cadence establishes relationships with industry leaders and authorities that elevate the standard and influence the cycling and multisport marketplace.  The company seeks partners that are committed to the same core values as Cadence: premiere quality, technological innovation, data-driven results and genuine consumer benefit.  By collaborating with industry innovators, Cadence provides customers with a wide range of products and services including bicycles, wheels, components, apparel, physiological testing, biomechanical services, and training and coaching protocols through their Philadelphia, Pennsylvania and New York City centers.    

Cadence’s partnership network, which in addition to ASSOS includes Cervelo, Wilier and Zoot, brings a wealth of benefits to customers, including access to comparative data and the most up-to-date scientific databases for product engineering and physiological research.  Additionally, the partnership collaboration facilitates faster product delivery and enhanced conflict and warranty resolution.  In exchange, Cadence provides preferred coaching partners with access to their athlete database and coaching staff for product beta-testing and statistical research among diverse athlete populations, as well as unlimited access to Cadence’s state of the art training and testing facilities. 

For over 30 years, ASSOS has been the undisputed leader in high-quality cycling apparel and was the first cycling apparel company ever to introduce Lycra to its products.  For more information about ASSOS, please visit www.assos.com or contact Hans Bergmann at hbergmann@assos.ch  or 800-266-4903 ext. 706.

Since opening in May 2004 in Philadelphia, Cadence Cycling & Multisport Centers set a new standard and a new direction for high-end products, world-class coaching and first-class customer service in cycling and triathlon of all abilities - from the beginner to passionate enthusiast to elite and professional athletes.  Only premium brands are available at Cadence and they are unique in that they not only sell the finest equipment and gear available, but they also teach their customers how to use it through their coaching division.  Cadence coaches athletes throughout the world - from weekend warriors to professionals.  The highly-trained staff of certified expert coaches, gifted mechanics and knowledgeable sales crew is there to assure quality and customer satisfaction.  The New York City location opened in July 2007 and it was recently honored with a distinguished award of excellence in design and architecture.  Cadence gives back to the community through the Cadence Foundation, a non-profit organization that introduces at-risk inner-city youth to cycling.  Additional information is available at www.cadencecycling.com.