Press Release --
Universal Sports Inks Four-Year Deal
to Broadcast the Vuelta a Espana
Network Now Home to Two of the Three Grand Tours of Road Cycling
LOS ANGELES (July 28, 2009) – Universal Sports announced today it has inked an exclusive four-year multimedia deal to broadcast the Vuelta a Espana (Tour of Spain), a three-week road cycling stage race that is one of the three Grand Tours of Europe and part of the UCI World Ranking calendar. Universal Sports will broadcast throughout next month’s Vuelta, beginning with the start in Assen, Holland, on August 29, and ending in Madrid, Spain, on September 22.
The Vuelta will join the Giro d’Italia in Universal Sports’ cycling schedule, giving the network two of the three Grand Tours and firmly establishing Universal Sports as the cable leader in cycling coverage. Additional cycling events on Universal Sports include the Tour of the Basque Country, the Road Cycling and Track Cycling World Championships, other UCI Road and Track events, BMX World Championships, Mountain Bike, Cyclocross and more.
“We’re thrilled to have the Vuelta as part of our growing cycling lineup, allowing us to provide viewers with more of the world’s top cycling events, including two of the three Grands,” said Carlos Silva, president and COO of Universal Sports. “Collectively between Universal Sports and UniversalSports.com, we’ll show every moment of this exciting competition, offering the most broadcast and online coverage of the Vuelta ever.”
Coverage will be led by David Michaels, executive producer of Universal Sports, who brings more than 30 years experience in producing international cycling events. Michaels produced Universal’s highly acclaimed coverage of the 2009 Giro d’Italia this past May.
Universal Sports will provide more than nine hours of Vuelta programming every day during the three-week event. Every stage will be shown LIVE at UniversalSports.com every morning and replayed on Universal Sports network. Each night, Universal Sports will show an enhanced stage replay in Primetime. Additionally, UniversalSports.com will have an online TRACKER that will show each rider’s location on the course, stage maps, and integrated videos. The site will also offer full-length videos, highlights, photos, recaps, and behind-the-scenes interviews.